Currently, I’m the Head of Design for The Magic of Things Ltd.® and The Cauldron Co.®
I work with the design, layout and aesthetic identity of The Cauldron in-person experience. I ensure that the brand identity is consistent and standardised across all venues around the world but giving them their own character and story.
Created the worlds of The Cauldron since the very first venue on a journey that took me to New York (Downtown & Flatiron), Chicago, Philadelphia, Dublin, Edinburgh, Brighton, and three different venues in London.
Developed and executed the design concept for The Blind Phoenix, a speak easy magical cocktail bar in Hackney; and most recently, The Wands & Wizard Exploratorium in Soho, a place of discovery and learning for witches and wizards of all ages.
Photos Credits to Xavier Boldu, KP Kriengkomol & personal archive